nICE Cooling products were designed for ALL things outdoors. With innovation being our top priority, we're bringing new products like the Cannon Can Cooler and ultimate ice retention in both our tumblers and heavy-duty coolers. Our products are perfect for the outdoors, camping, fishing, hiking, backpacking, boating, back yard bbqs, pool parties, tailgating and more. nICE is the official sponsor of having a good time…and we think you should…always. Additionally, our coolers were put to the test with grizzly bears…yes, real bears…AND we passed the bear test! Making our products one of the strongest and most durable on the market. Not all cooler companies can make this claim. How cool is that!